SERVICES
Taylor Made Solutions
Brand Strategy
(brandbook)
Maybe your brand is going down a path you didn't want. Or you saw an opportunity to expand with another audience or in another niche.
In these cases, the strategy will help you filter opportunities to make the ideal decisions for your business.
The entire strategy designed for your brand is focused on attracting the right people, that's what your brand needs to grow.
Your Voice and Tone Manual
Your brand's voice and tone are two important points for defining and reinforcing its identity.
Jovial, cheerful, serious, intimate, cold... everything is a matter of defining which audience you want to attract and the Voice and Tone Manual is a tool that facilitates the positioning of your brand.
This is the document that your team will use to communicate at all points of contact with all the people your brand attracts.
Communication in
Contact Points
Even with a well-designed strategy, if your brand's communication is not aligned at all points of contact, the noise generated by the lack of alignment can be harmful to your business.
Touchpoints are all the points through which the customers, partners, suppliers, etc. comes into contact with your brand.
After mapping these points of contact the communication strategy is defined to maintain the desired voice and tone and the communication is designed.
This way your communication will be focused on attracting the right people to your brand.
THE SPECIALIST
Luara Fukumoto
Specialist in Marketing and Branding with experience in Communication, Events, Customer Relations, Advertising and Customer Experience and 10 years of experience in multinational companies. One of these companies won the Top of Mind of its niche in 1 year of work.
Masters student in Communication and Consumption Practices (ESPM), part of the research group Conex.Lab, graduated in Marketing with a postgraduate degree in Customer Relationship Management and Striving in the Managerial World (HSM University), she has other free and extension courses in the areas of Distance Education, Sustainability in Companies and Corporate Communication.
In the F&B area she has a postgraduate degree in Gastronomy and Authorial Cuisine (PUC RS), international Bronze certification issued by the Japanese Government in Traditional Japanese Cuisine, with experience in restaurants by renowned chefs in São Paulo.
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